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Immersive theatre company Cinaesthesia are bringing a production of cult horror movie Donnie Darko to London. To whip up hype on social for their Halloween launch event, we flexed genAI tools to make the impossible, possible: the film’s iconic rabbit, Frank, riding into London on the King’s Guard. A repost from Jame Duval, the original Frank, helped reach a core Donnie Darko fanbase. Together with Fever and Lab54, the launch completely sold out within days.