Hendrik Frey Creative Director

ABOUT

72% of Germans spend their vacation abroad. How do we get them to also consider traveling in Germany by train with Deutsche Bahn? Simply by showing that it doesn’t make sense to spend lots of money on flying. Because one can have basically the same experience by taking a train for only 24 Euros. In Germany. The idea is surprisingly simple: A side-by-side comparison. On one side we show the most beautiful travel destinations from all over the world. On the other side look-alike destinations in Germany. But there is one huge difference: The cost of travel is often up to 1,000 Euros higher. Not a big surprise with the super saver tickets of German Rail.

MADEIT CREDITS

  • DEUTSCHE BAHN (GERMAN RAIL)Client
  • Alex PfaffDirector Creative Services
  • Antje NeubauerHead of Marketing & PR
  • Bjoern BremerChief Creative Officer
  • Deutsche Bahn AgOther
  • Dr. Stephan VogelCreative Chairman
  • Dr. Thomas KemperAdvertiser Supervisor
  • Felix KayserPhotographer
  • Florian BaderAccount Management
  • Francesca PinheiroCopywriter
  • Holger SchuppCopywriter
  • Inessa BabkovichGraphic Designer
  • Joachim BeckerPicture editing
  • Karina DunayevskaGraphic Designer
  • Lea TheismannGraphic Designer
  • Magdalena BulleArt Buyer
  • Markus FaelschAdvertiser Supervisor
  • Martin DiebelPhotographer
  • Mike KrosmanPhotographer
  • Mike MareenPhotographer
  • Ogilvy GermanyAgency
  • Oliver SchmidtAdvertiser Supervisor
  • Peter RoemmeltExecutive Creative Director
  • Pia SchmittAdvertiser Supervisor
  • Roland StauberAccount Managemet
  • Sandra NowakAccount Management
  • Simon OppmannCreative Director
  • Sinya HorwedelArt Director
  • Sophie VizethumAdvertiser Supervisor
  • * eurobest
  • * Marco BottigelliPhotographer
  • * Axel TaggArt Director
  • * Hendrik FreyArt Director
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