Hemant Shringy
CCO
ABOUT
Since 2015, Ariel has been leading the conversation around gender inequality in India. #ShareTheLoad redefined the idea of purpose-led performance in a category dominated by functional promises. It took deep-rooted patriarchy head on with a question – “Is laundry only a woman’s job?” Ariel #ShareTheLoad is not just a long-term marketing campaign, but a movement for social change.
MADEIT CREDITS
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Procter and Gamble IndiaClient
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Ajai JhalaChief Executive Officer -

Balakrishna GajelliSenior Creative Director -

BBDO IndiaAgency -

Enakshee DevaSenior Manager Communications -

k.v. krishnam rajuProducer -

Karan NairAssociate Creative Director -

Manisha SainPlanner -

Omkar RacchaArt Director -

Priyanka RishiExecutive Vice President -

Rajat MendhiExecutive Vice President of Planning -

Rajeev MohiteVisual Editor -

Sharat VermaChief Marketing Officer -

Shimit AminDirector -

Shonali HazariAccount Manager -

Suraja KishoreChief Executive Officer -

Uma SainiCreative -

Vijaykumar VasalaArt Direction -

Hitesh ShahStudio Head -

Sandeep SawantExecutive Creative Director -

D&AD -

Josy PaulChairman -

Hemant ShringyChief Creative Officer