ABOUT

Since 2015, Ariel has been leading the conversation around gender inequality in India. #ShareTheLoad redefined the idea of purpose-led performance in a category dominated by functional promises. It took deep-rooted patriarchy head on with a question – “Is laundry only a woman’s job?” Ariel #ShareTheLoad is not just a long-term marketing campaign, but a movement for social change.

MADEIT CREDITS

  • Procter and Gamble IndiaClient
  • Ajai JhalaChief Executive Officer
  • Balakrishna GajelliSenior Creative Director
  • BBDO IndiaAgency
  • Enakshee DevaSenior Manager Communications
  • k.v. krishnam rajuProducer
  • Karan NairAssociate Creative Director
  • Manisha SainPlanner
  • Omkar RacchaArt Director
  • Priyanka RishiExecutive Vice President
  • Rajat MendhiExecutive Vice President of Planning
  • Rajeev MohiteVisual Editor
  • Sharat VermaChief Marketing Officer
  • Shimit AminDirector
  • Shonali HazariAccount Manager
  • Suraja KishoreChief Executive Officer
  • Uma SainiCreative
  • Vijaykumar VasalaArt Direction
  • * Hitesh ShahStudio Head
  • * Sandeep SawantExecutive Creative Director
  • * D&AD
  • * Josy PaulChairman
  • * Hemant ShringyChief Creative Officer

Ariel #ShareTheLoad Long Term

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