ABOUT

Diwali, the ultimate festival of prosperity, offered an opportunity to tell an extraordinary story that spoke to the moment. Pooja Didi tells the story of 28-year-old Pooja, who uses Facebook to find people who have lost their jobs, who she keeps hiring – even though she doesn’t need them. These same people come through for her, again using Facebook, to tell the world about her selflessness and save her shop.