ABOUT

We crafted a democratic, diverse brand to take Treedo from the seed of an idea to a growing business.

The situation
Treedo is an online platform for people to promote their creativity, enabling them to connect, share and market their talents. The founders had a bold idea. But to go to market they needed a standout brand. One that conveyed their democratic roots and the diversity of their users’ talents.

The solution
We created a unique brand positioning for Treedo, defining their elevator pitch, mission, vision, values, personality, tone of voice and more. At the heart of it all? The celebration of people’s innate creativity and talent. Then we put our strategy into action, with an organic-yet-bold look and feel and effortless UX to take Treedo to new heights.

What we did
Brand strategy
Brand identity
Brand messaging
Digital design
User experience

An attention-grabbing icon carefully combined a tree, arrow and a star, embodying growth, momentum and aspiration.

We masterminded Treedo’s UI and UX, across their website and app.

HelloYes nurtured Treedo all the way from idea to reality, working together to create growth.

"HelloYes were a dream to work with, helping us create a clear roadmap for the brand and bringing to life the essence of what the Treedo community is all about – championing the creativity of people and the talents they possess."

Adam Sparrow - Founder, Treedo