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We were tasked with creating the brand package for ‘Time Out’ a new weekly highlights show, featuring the key action within the Saudi Basketball League. This show was part of a bigger rebrand of the league itself with the intent of building its profile nationally and internationally.

The creative focused on the critical aspect of time within the game of basketball and the importance of the Time Out period. So often a game of basketball is won or lost in the dying seconds of a match and we wanted to capture the excitement contained within the last throws of a game, as the clock ticks down to zero.

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