ABOUT
The situation
PromaxBDA UK is the event of the year for the British creative television marketing, promotion, branding and design industry, taking the temperature of British creativity and exploring what we can do to evolve, adapt and thrive in a fast-changing world. In 2016, the organisers wanted to shake it up to signal the huge sea change the industry was undergoing.
The solution
Inspired by the theme of ‘The New Normal’, we created a brand that embodied disruption. We wanted to challenge attendees, forcing them to confront the future there and then. So we produced a comprehensive branding package built around the idea of a hijacked signal. Our ‘The New Normal’ was a rogue broadcast that was interrupting the industry, hijacking the conference itself, and demanding to be heard.
MADEIT CREDITS
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PromaxClient
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HelloYes -
Ben MarshallDirector -
Edward DaltonCreative Director
Back to Promax - The New Normal project
The Artist as Photographer
Shooter, Ken Gerhardt Photography
South Africa
Ausra Vasileva
Founder, Ausra Creates Ltd
United Kingdom
Daryl
Comic book artist/designer, N/A
United Kingdom
Toby Willsmer
Freelance Artist and Digital Illustrator
New Zealand
Piotr Mirosz
3D Artist - animation and product visualization, PM87
Czech Republic
Ben Marshall
Director, HelloYes
United Kingdom
Edward Dalton
Creative Director, HelloYes
United Kingdom