ABOUT

The Guardian’s sports department were keen to build its portfolio of video based content and part of this was the creation of pre games features for the Champions League. We produced this film for a match between Barcelona and Atletico Madrid, the new El Clásico.

We were keen to design an end product that retained a strong adherence to the Guardian brand, whilst at the same time reflecting the brand vernacular of the Champions league. This created a look that was both an own-able aesthetic and also reflected the energy and vibrancy of the competition.