ABOUT
We were approached to develop the branding for ‘Matalan Presents: The Show’, a new and unique, content-led bi-weekly fashion and style show for fashion retailer Matalan. Created and produced by ITN Productions for ITV AdVentures – ITV Commercial’s division. Each six minute long episode is presented by Denise Van Outen who is joined by fashion industry insiders including fashion journalists, UK brands and prominent style bloggers, sharing their expert insight.
More so now than ever companies are beginning to realise the importance of effective brand engagement which helps to build a deeper relationship with their customer and how to create that engagement is a key challenge. To achieve this Matalan entered into a content partnership with ITV and Time Inc UK to help underline the pieces on show at its stores during a fashion and style show.
MADEIT CREDITS
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MATALANClient
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HelloYes -
Ben MarshallDirector -
Edward DaltonCreative Director
Back to Content-Led Branding project
Edward Dalton
Creative Director, HelloYes
United Kingdom
Ben Marshall
Director, HelloYes
United Kingdom