HelloYes London

ABOUT

We empowered Brompton to ‘take Paris’ with an awareness-building campaign that celebrated city-dwellers' unique lives and styles.

The situation
Brompton is a much-loved British brand. Growing fast, they wanted to build brand and product awareness in France. Their focus? Paris. Opening their first store in the capital, they were going after young commuters and city-dwellers who value style, function and freedom in equal measure.

The solution
We created a campaign to take over Paris, coming up with a ‘big idea’ that was both emotive and educative – Discover your Brompton. Ou Découvrez votre Brompton, si vous parlez français. The concept landed Brompton as part of an aspirational lifestyle that blends craft, design, creativity, work and play. And it championed consumers’ distinct choice, diversity and expression.

What we did
Campaign strategy
Campaign creative
Art direction
Social
Motion content

We positioned Brompton as a lifestyle brand.

The campaign was spot on for social, where it’s all about the individual.

We used playful colour and styling to celebrate the power of personal expression.

"Brompton have worked with HelloYes on a number of projects. The team has always found superb creative solutions that over delivered against the brief. Their technical understanding of creative processes and attention to detail is second to none."

Ross Hawkins - Global Brand Manager, Brompton.

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