Creating a music and entertainment app brand and product for MTV, this involved working with Senior stakeholders within Viacom to define the creative positioning of the brand through pitching and presenting various ideas and concepts I'd developed and then taking those ideas from conception through to product launch. In the UK and globally.
I'm a brand guardian for MTV Trax so this means overseeing creative global and well as signing off on territory artwork as we're launched in Ireland, Spain and Malaysia also.
I've been hands-on with this project including developing the overarching brand identity system and rationale with them working on key touchpoints including our lead application on iOS and as well as others, also leading a team to finalise all launch and inlife brand touchpoint treatment.
As well as brand extension and development this role has also heavily involved feature and product design and creative team leadership.