ABOUT

When Lenstore wanted a brand and product transformation to drive better brand recognition as well as improve conversion, I created a new brand with personality that allowed them to resonate better with their core demographic, as well as a product experience that improved conversion and the overall customer experience. This included work for their e-commerce website as well as a number of other branded websites in their ecosystem.

+ Brand and identity creation and development.
+ Brand touchpoint design, creative direction, art direction, product design including visual, interaction, UI & UX design. Overseeing the creative of the packaging design and signage rebrand.
+ Leading on brand creative rollout.
+ CRO with improvements from approx 5%+ across various different aspects of the funnel.
+ UX review and analysis.
+ Being a brand guardian for Lenstore.