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Amplifying positive change with a tech for good business like SafeToNet, using the power of brand and creativity. #brandequity #purpose #people #safety

Over the last nine months as a creative collective Anna Wanczyk and I Helen Hartley Consulting, along with Anthony Jocelyn have created the brand and website for SafeToNet, with the partnership and true collaboration of the SafeToNet team Sarah Castro MBE FRSA Sharon Pursey OBE Richard Pursey Jack Pursey John-John Brandis-Arntzen with leading CMO Lara Chapple who developed the strategic vision with the team. For over 10 years SafeToNet and been advocates for online safety, developing their technology to pioneer, the vision of a healthy online digital world, and HarmBlock, their much-needed AI-powered tool for protecting children online.

Over the weekend, SafeToNet announced a HUGE partnership with phone-maker HMD and was featured by (among others) The Guardian, The Independent, The Telegraph and the Daily Mail. I'm really proud we have played a part in getting them there and as we work with the team to build both brands for the future.