Helen Hartley
Creative Director & Brand Consultant
ABOUT
How to build a sustainable website with a carbon calculator on each page.
1. Image sizes (this is so common that the media library on wordpress is full of oversized files that aren't needed for web)
2. Host videos/animation
3. Number of fonts
4. Number of colours
Things I considered when designing for my own
Limited colour palette, videos hosted on vimeo so they load on hover not every time. Images are black and white until they hover over, minimal colour palette, variable web font and limited font weights, optimised coding.

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