Helen Hartley Creative Director & Brand Consultant

ABOUT

How to build a sustainable website with a carbon calculator on each page.

1. Image sizes (this is so common that the media library on wordpress is full of oversized files that aren't needed for web)
2. Host videos/animation
3. Number of fonts
4. Number of colours

Things I considered when designing for my own
Limited colour palette, videos hosted on vimeo so they load on hover not every time. Images are black and white until they hover over, minimal colour palette, variable web font and limited font weights, optimised coding.

MADEIT CREDITS

  • Helen HartleyClient

Who pooled - Branding and building a sustainable website