About me

I'm a brand and product strategist with a particular love for themed concepts, physical products, and launch storytelling.

My background is in building and marketing a consumer brand from the ground up - from defining the concept and customer, through to product curation, packaging, and go-to-market messaging. What I enjoy most is shaping ideas into cohesive, commercially viable brand experiences that feel intentional, considered, and memorable.

I'm especially drawn to product-based and lifestyle brands where detail matters - gifting, food, subscription, and consumer goods - helping founders and teams clarify their positioning, develop themed collections, and bring products to market with confidence.

I work best at the intersection of strategy and taste: combining clear thinking, structure, and audience insight with a strong instinct for narrative, aesthetics, and customer psychology.

Currently open to freelance projects and collaborations, with a longer-term interest in in-house brand or product marketing roles.