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There was a Christmas offer for anyone buying a pay monthly phone during November and December. As a gift with purchase, the customer was entitled to 3 months' Sky Movies through NOW TV. However, we found that activation of the free gift was around the 3%.

I had to pull together the concept, put into production and deploy this MMS on Christmas Eve, which went to 2 million customers. I wrote the copy and was involved in the design development, as well as liaising with Vodafone and Sky for sign off and pulling together customer data for delivery.