About us

Heist exists to serve women by making them feel seen, heard and included with underwear that makes them feel and look good.

All women are different, their experience of underwear is universal: bad.

Set up in 2015, Heist has raised $10m from some of the world's leading investors to build Lab12 an in-house innovation laboratory. This team applies the same level of physiological research and technological innovation to underwear that has previously been applied to the sportswear category. Heist has seen 20% month on month sales growth from October 2015 to April 2018 and we’re growing rapidly, with funding from investors including Net-a-Porter founder, Natalie Massenet, Bella Freud and Alexa Chung investor, Pembroke VCT, and the founders of the Innocent Drinks company.

Ranking
#70 Ranked Fashion Brand
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Currently No Client Rating
On the web
Founded
2015
Size
11-50 People
Creativepool member since 6 August 2019