ABOUT

We arranged a live brand experience in Milan at the same time of Real Madrid vs Ac Milan – the big match of UEFA Champions League sponsored by Heineken.
Our 200 accomplices persuaded about 1000 unaware AC Milan fans to sacrifice the crucial game on TV for a fake performance combining classical music and poetry in an Auditorium. The night was broadcasted live on Sky Sport. We revealed the trap just in time to make them enjoy the match on a big screen, turning the sponsorship into a unique brand experience offered by Heineken.