Heineken Amsterdam


Desperados invented a beer born with something unique within - tequila, and set out to own party occasions.

Inspired by its daring heritage we created Inner Tequila Studios, a global stage to promote wild music experiments. This one brought to life SkyFest – the world’s first hot-air balloon electronic light orchestra – making it a historic part of music culture. More than just a ground-breaking festival, it created a multi-sensory music experience that raised festivals to new heights, literally.

We teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, which debuted and exclusive track created by Eats Everything for SkyFest to over 1.500 partygoers from around the world.

The festival-goers were greeted by a sea of lasers that cut through night sky, illuminating a fleet of colossal hot air balloons as they emerged from the darkness. The DJs played to the crowd in sync with the light show, where every balloon was an instrument and every pilot a musician.

At Desperados, we aim to dream up the unimaginable and then use our creativity and passion for wild experimentation in music to make it happen. We created a music festival that people will never forget.

Date created: November 2017 2017-11-01T00:00:00+0000
Date published: 20 November 2017 2017-11-20T09:17:52+0000


  • Alex Bennett GrantManaging Director
  • Alex Nicholls-LeeSound Design
  • Andrea Van Den BosStrategist
  • Barney HobsonExecutive Creative Director
  • Jake KedgeCreative
  • Jessica PerriHead of Strategy
  • Kevin StaakeExecutive Producer
  • Lonneke BertensProducer
  • Ravi HitchcockHead of Content
  • Rick ChantExecutive Creative Director
  • Rosie HugillAssistant Editor
  • Ryan StaakeDirector
  • * EdelmanPR Agency
  • * Jack Morton WorldwideEvent Production & Influencer Programme Agency
  • * Heineken
  • * WE ARE PiLead Creative Agency
  • * Anna BizonMD
  • * Alanna SouthgateAD
  • * elrowEntertainment
  • * Jules MackenGlobal Marketing Manager
Annual 2018 SilverDesperados SkyFestAdvertising: Digital Annual 2018 BronzeDesperados SkyFestBranded Content Annual 2018 BronzeDesperados SkyFestExperiential Project featured: on 20th November 2017 Project featured: on 20th November 2017

Desperados SkyFest

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