ABOUT

Each year, Temple University's Department of Advertising and Public Relations hosts a Senior Showcase, a “reverse” job fair where industry professionals are invited to meet the graduating class and view their work. The challenge for our Showcase creative team was twofold:

1) Demonstrate “big idea” thinking by creating a unique event concept and brand identity that would appeal to prospective employers.

2) Produce a branded promotional campaign across print and digital media that adhered to the event's brand identity.

First, our team had to come up with a new idea that wasn't previously used. After several brainstorming meetings, we agreed on an “open-mic comedy show” concept (after all, finding serious talent is no joke) and this led to the creation of the event's brand identity. We focused on the first audience touchpoint, the invitation. The invitation design then determined the look and feel of the remaining deliverables: digital campaign, signage, and other collaterals.