As part of a larger Brand Campaign, these National Promos set up the positioning for ITV News: 'Independent news is what we stand for.'
As well as these National films, I created bespoke regional promos for ITV's 18 regional news outputs.
The campaign expands and grows as new stories break. Credits:
CD: Rachel King
Creative: Heidi Martin
Campaign Manager: Lucy Manning
Team Producer: Marilena Parouti
Designer: Harry Thornbory