Heedong Kim Copywriter (UX)

ABOUT

Kids love building all kinds of creations with Lunchables, so Lunchables and FAO Schwarz teamed up to transform a snack food into an edible toy. The range of edible Lunchabuilds was sold next to all of the other toys in the FAO Schwarz store and on its website. It was the biggest partnership in the store's history and its first collaboration with a food brand.

MADEIT CREDITS

  • LunchablesClient
  • Amanda SteigerwaldLine Producer
  • Ann SymonanisAssociate Brand Manager
  • Ariel BerkBrand Manager
  • Ashley DelaneyAssociate Director
  • Bonnie WanPartner
  • Brian McPhersonManaging Partner
  • Callen GustafsonAccount Director
  • Carmen GuanAccount Manager
  • Casey DobbinsFood Stylist
  • Christine ChenPartner
  • Crawford & CompanyProduction Company
  • Daniel RighiCreative Director
  • David NiggliChief Marketing Officer
  • Dennison LallaCreative Director
  • DMAX ImagingPre-Press Supervisor
  • Emilio DiazPhotographer's Assistant
  • FAO SchwarzProduction Company
  • Gabriella DishotskyBrand Strategy Director
  • Gemma Edward AronExecutive Producer
  • Goodby Silverstein & PartnersAdvertising Agency
  • Grace GoodbyData Strategist
  • Graham NorthHead of Brand
  • Jack SlomanSenior Analyst
  • Jacob SperlaSenior Communications Strategist
  • JP PattersonDirector of Content Production
  • Judy YbarraAssociate Director of Business Affairs
  • Justin KeenaPhotographer
  • Katie HunstadAssociate Director
  • Keena + StebsProduction Company
  • Kelly Evans-PfeiferGroup Brand Strategist
  • Kerry CoutuProduction Designer
  • Kurt MillsCreative Director
  • Leila GageDirector of Production
  • Liza NelsonSet Designer
  • Molle KleinAssociate Brand Manager
  • Noah DashoSenior Producer
  • Peter HookSenior Analyst
  • Quinn GravierPhotographer
  • Rachel DrofMarketing Director
  • Redeye RedeyeClient Representative
  • Ryan HarperArt Director
  • Samuel NordemannRetoucher
  • StebsDirector of Photography
  • Stephanie GonotPhotographer
  • Stephen GaonachGeneral Manager
  • Stephen PachecoCopywriter
  • Taylor GrantGroup Strategy Director
  • Tiffany ZaportezaDesigner
  • Yelena KompaneyetsBusiness Affairs Manager
  • Zach CrawfordProducer
  • * Josh LewisDigital Imaging Technician
  • * Randy MonFood Stylist
  • * D&AD
  • * Adam ButlerPresident
  • * Rebecca MorrisGroup Account Director
  • * Marina RodriguesSenior Producer
  • * ICF NextPR Agency
  • * StarcomProduction Company
  • * Heedong KimGroup Strategy Director
  • * Margaret JohnsonChief Creative Officer
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