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With just three weeks to provide a solution, Shaun settled on 360 VR supported by 3D modelling, then spent a fortnight filming landmarks, flying a drone along the Tyne and collecting footage of performances from the likes of Fatboy Slim. The following week he dedicated to editing this together to offer a flavour of the region as well as logistical data.

The pitch itself was conducted using Samsung GearVR headsets, which he gave to the judges along with instructions on how to activate them to sync with the external audio. The approach worked perfectly. Within seconds, the judges were immersed – and, of course, NGI soon learned it had won.