Hector Fernandez Maldonado CEO

ABOUT

This is not a game unveils a very serious issue in Mexico that few people talk about: child recruitment from mobile video games. With the aim of truly reaching and connecting with the audience, we created an online film based on real events. It addresses a sensitive topic but is narrated using gamer codes and language. The story constructs a narrative where any underage individual could be exposed to becoming a hitman or meeting a cruel fate after being contacted by organized crime.

MADEIT CREDITS

  • TelefónicaClient
  • Adriana VeytiaAccount & Business Director
  • Agustín ClaramountPhotography Director
  • Alejandra IturriagaAccount Director
  • Ángel SolisEditor
  • Christian Pimpon SantacruzCreative Director
  • Claudio AmoedoExecutive Producer
  • Claudio PérezAccount Director
  • Daniel de LeónCreative Director
  • Dario CassoAgency Producer
  • David FournierSound Designer
  • Facundo PalaciosContent, Creative Coordinator
  • Fernanda PérezHead of Brand
  • Isay Sayo GarcíaPost Producer
  • Israel JimenezSound Designer
  • Jafet SotoEditor
  • Jonathan JiménezArt Director
  • Juan Manuel SaucedoPost Producer
  • Judith RangelDigital Director
  • Julz CruzProducer
  • Karely MunarrizHead of Brand
  • Lauren LafranzCreative Operations Manager
  • Lucas ShannonCinematographer
  • Lucas ShannonDirector
  • Lucas ShannonFilm Director
  • Luis Madruga EnríquezChief Creative Officer
  • Luis Paul Flores GalarzaCreative Director
  • Mercedes GuereñoProduction Manager
  • Miguel Ángel BautistaCreative Director
  • Nadia GonzálezAgency Producer
  • Nino GoldbergChief Creative Officer
  • Olivia del RíoCreative Assistant
  • Paula FernándezBrand Manager
  • Pedro Germán LópezCopywriter
  • Raúl GómezEditor
  • Raúl PinedaCreative Director
  • Rodolfo LópezHead of Art
  • Samuel Ríos y ValleArt Director
  • Thomás AmoedoExecutive Producer
  • Violeta LópezProduction Manager
  • * Rafael PitanguyVP Creative
  • * Hector Fernandez MaldonadoCEO
  • * Luciana AbramzonExecutive Creative Producer
  • * Debbi VandevenGlobal Chief Creative Officer
  • * Daniel MinakerCCO Miami & DCCO Latam
  • * Sebastian TarazagaGlobal ECD & LATAM CCO
  • * D&AD
Add yourself to this project

Who pooled - This Is Not a Game

Back to This Is Not a Game project