ABOUT

Problem
Hotelsdotcom wanted to source photography to align with their new brand guidelines and ignite their #WeWhoTravel hashtag on Instagram, engaging established travellers with the brand.

Insight
Photographers on Creativepool have a real eye for #AccidentallyWesAnderson, symmetrical photography.

Idea
Creativepool would host a competition for global members, encouraging them to share their city-centric photographs from five key markets. These photographs would be shared with credit on the Hotelsdotcom Instagram, with up to £1,500 fee available for the exclusive global license.

The Brief
Submit your city-focused travel photography that shows how inspiring and rewarding travel can be for your creativity.

Results
Over 1150 photographs submitted, 78 photographs shortlisted, five winners, 300% increase in #WeWhoTravel Instagram posts, 87.2k reach and 3.8k engagements for featured photographs.

Client Feedback:
"Partnering with Creative Pool enabled us as a brand to define our look, feel and personality through their incredibly talented and creative community. Not only did we receive four beautiful travel images, but the campaign created a social buzz and presence that had such a meaningful impact on our branded hashtag. Shout out to the passionate team at Creative Pool who bought our (many) ideas to life and made this collaboration one of the smoothest and easiest partnerships we have carried out to date."
- Sarah Sandiford, Social Media Manager, Hotelsdotcom