ABOUT

Problem
Jukin Media were looking to engage the creative industry with their catalogue of inimitable organic UGC, to demonstrate its authenticity and showcase how brands are utilising the content in their marketing campaigns.

Insight
Creatives love to tackle unique creative challenges to transform and expand their portfolio, as well as keep up to date on new creative trends and tools.

Idea
A six-month partnership with Creativepool, headlining with a competition for European based members, inviting them to utilise Jukin Media's catalogue of content to create a social media campaign for their chosen brand. A top prize of £6,000 was the incentive to ensure top-level creatives involvement and the accompanying events kept organic UGC to the forefront of the creative community.

The Brief
Unleash the creative potential of Jukin Media's catalogue of organic UGC to create an innovative social media campaign for a brand of your choice!

Results
44 submissions, 50,000 onsite engagements, 150 event attendees and two winners.