Jukin Media and Creativepool are thrilled to announce the winners for the first ever UGC video powered competition, chosen by our panel of expert judges from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter.
The Creativepool community were invited to produce a :15, :30 or :45 second social media campaign for their chosen brand using Jukin Media's incredible user-generated video catalogue. There were two prizes available, £6,000 for first place and £2,000 for second place, as well as the opportunity to have their creative prowess presented to our incredible judges.
And the winners are...
This "well-paced" utilised Jukin Media catalogue to create a video that is the "perfect brand fit" for Nike. The judges could "see the brand buying it".
"This is storytelling!" said our judges, very "charming", "emotionally appealing" and a "great commercial piece for the brand and its services". There is a "great content narrative" and a "very clever use of UGC".
Thank you to all who submitted and congratulations to those shortlisted and our winners!