Hazem Kamal
ACD
ABOUT
Boxing has long struggled with judging controversies, relying on three human judges whose decisions often spark debate. The 4th Judge is the sport’s first-ever AI-powered scoring system, designed to bring fairness, accuracy, and transparency to the ring. Using real-time computer vision and 103 years of The Ring’s fight data, it tracks landed punches, pressure, and control to generate an unbiased scorecard. Debuting at Usyk vs. Fury 2 and later used in Beterbiev vs. Bivol, it redefined how boxing is judged—data-driven, transparent, and free from bias.
MADEIT CREDITS
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The Ring MagazineClient
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Bruno FreitasArt Director -

Douglas OliveiraMotion Graphics Designer -

Ehab ArmaniousHead of Operations -

Fadi AbdeenSenior Art Director -

Inas NagyAgency Senior Producer -

Mohamed QarawiAgency Editor -

Mohammed SehlyChief Executive Officer -

Nael GirgisSocial Media Director -

Rayyan AounChief Creative Officer -

Saymon MedeirosCreative Director -

Turki AlalshikhChairman -

Ziad ChehabAgency Business Director -

D&AD -

Hazem KamalAssociate Creative Director





