Return to Script Department by Hayley Marks for Fire and Emergency New ZealandWho liked - Return to Script Department by Hayley Marks for Fire and Emergency New Zealand

Hayley Marks copywriter

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New Zealanders were complacent about their household’s fire safety, due to false beliefs about the speed and survivability of house fires.

To help people understand the importance of fire safety we needed not only to challenge misconceptions around the speed of fire, but the very basis for those misconceptions. Hollywood films. 

MADEIT CREDITS

Fire and Emergency New ZealandClient

Ben LockwoodCraft
Jenni DoubledayCreative Services Director
Peter VegasECD
Sean KeaneyMD
Hayley Markscopywriter
Leisa WallCreative Director
FCB New Zealand
Hugh O'ConnorSenior Art Director

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