Haygarth Wimbledon Village,

ABOUT

The Maison Margiela pop-up experience was truly personal, our aim was to unlock and celebrate people’s unique memories with the help of the REPLICA fragrances. Through an immersive and multi-sensorial exhibition, we encouraged guests to delve into the sights, sounds, feelings, and scents of their chosen memory, building a keepsake memory box along the way – with immeasurable sentimentality attached.

AWARDS

Creativepool Annual Award

MADEIT CREDITS

  • MAISON MARGIELAClient
  • Alana O’SullivanCopywriter
  • Anthony DonaldsonChief Strategy Officer
  • Frankie SpeakmanHead of Experiential
  • Georgia PounsfordPlanner
  • Lisa WallaceHead of Design
  • Luke WhiteSenior Designer
  • Maddie MafiliosSenior Art Director
  • Nicola PhippsSenior Art Director
  • Steven GrayJoint Managing Director
  • Susie MarriotSenior Account Director
  • * Angelucci DiegoAssociate Creative Director
  • * Tanja SiersbølCreative Director
  • * Steve RogersChief Creative Officer
  • * Haygarth
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Who pooled - REPLICA MEMORY BOX

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