Havas People
London
ABOUT
Multi-award-winning global campaign for Chivas Regal introducing the luxury whisky to a younger audience. A sixty-second trailer promoted two short brand funded films ‘Here’s to Big Bear’ and ‘Here’s to Twinkle’ directed by Oscar winner Joachim Back. The campaign model was a first of its kind for Pernod Ricard opening the door for many more to come.
