Havas Helia
Cirencester
ABOUT
0101 is the first beer brewed by data comprising the New Year’s sentiments. We analysed thousands of messages on social media, matching them with a range of emotional states. Using IBM Watson’s Personality Insights tool, we analysed 2,800 different beer recipes to identify the top tasting notes that matched the trending sentiments. The result is a tasty cream ale in a limited edition of 500 bottles.