Havas JOHANNESBURG

ABOUT

We needed to get South Africans talking about cardiovascular health, specifically Black women. Black women over the age of are genetically more at risk for cardiovascular disease. The average age of South Africans is 30; we therefore needed to act fast to protect the lives of our mothers, sisters, and daughters.

MADEIT CREDITS

  • Nozuko BassonClient
  • Havas South AfricaExecutive Creative Director
  • * Havas

Who pooled - Liberate Hearts