Havas Lynx Manchester

ABOUT

BERG is an AI driven drug discovery company.
We developed a data generated brand to give them endless visual language.

We created an intelligent graphic engine with bespoke algorithms to reflect Berg’s AI system.
The code generates an original, branded design from any word, phrase and even emoji.
No two outcomes will ever be the same.

We’ve given BERG a unique way to communicate: an inexhaustible brand language that can be applied to any product, department or person.

Drug discovery and development is flawed.
Making just one new medication costs an average of $2.6 billion and takes between 12 and 14 years.
The process is slow and incredibly expensive.
BERG uses artificial intelligence to accelerate drug discovery and development.
Technology is essential to their business, so we made it integral to their branding too.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 18 February 2019 2019-02-18T15:55:40+0000

MADEIT CREDITS

Annual 2019 ShortlistBERG Intelligent BrandingBranding

BERG Intelligent Branding

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