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Of the 86,000 people across Europe waiting for a life-saving transplant, 16 of them will die today. This is not acceptable and we set out to increase the number of organ donors across Europe. "Speed Donating" uses a comedic set up of awkward exchanges during speed dating as a relatable scenario for its audience and contrasts this with a harsh reality at the ending. The film's poignant message: for some people finding a match is a matter of life or death. The switch of tone allows the audience to fully understand the real and life-threatening need of the transplant patient. The striking and beautiful cinematography has encouraged audiences to share the film and it's urgent call to action.