ABOUT

Optrex - A Bit More Morning
Sound Design by Chris Turner

ABOUT
The script will feature one or two VO talents describing how tired eyes feel, with sound design to dramatise the feelings.

This ad has two halves. The first half using sound design and VO to describe the similes for tired eyes. The second half provides with Sound design and voice over to show how Optrex refreshes your eyes.

The sound design on this project showed that the binaural sound approach would be best, giving you the sensation of being the person with the tired, grubby, eyes. Chris used a binaural dummy head and attached velcro to where his eyes were before removing it. Making it sound like the velcro is coming off your own eyes. For the second half a bell tree was placed behind the binaural microphone and the recorded sonic elements were put together to create a refreshing jingle. The overall feeling when listening is the experience of tired irritated eyes being refreshed by the use of Optrex.