ABOUT

This project brings the festive spirit of World Pasta Day to life through a playful and dynamic CGI experience. The film highlights the craftsmanship and quality of handcrafted pasta while creating a visually immersive celebration.

CREATIVE IDEA
The video opens with a dramatic view of the Burj Khalifa, adorned with colorful balloons to set a festive tone.
Inside the restaurant, giant pasta pieces — spaghetti, fusilli, and penne — cascade from the ceiling, as if pouring directly from a pasta factory above. The playful exaggeration emphasizes abundance, craftsmanship, and the joy of this culinary celebration.
The combination of urban landmarks, oversized CGI elements, and detailed textures transforms a simple food concept into a visually striking and memorable story.


insta: @haut_cgi_video
behance: @hautcgi