ABOUT

This project transforms an iconic urban landmark into a bold and elegant visual statement.
By combining fashion aesthetics with large-scale CGI, the film communicates durability through a simple yet striking gesture.

CREATIVE IDEA
A bold visual metaphor for long-lasting beauty, set within an iconic urban landscape.

The film unfolds along a highway leading toward Dubai Frame, where a surreal intervention transforms the architecture into a storytelling surface. Inside the frame, a large mirrored panel becomes the stage for a striking action.

A sculptural lipstick moves across the reflective surface, leaving behind a vivid message in deep red. As it twists closed, a final mark appears — a lasting imprint in the form of a kiss.
The contrast between monumental scale and intimate gesture reinforces the core idea: impact that stays.

insta: @haut_cgi_video
behance: @hautcgi