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For the launch of DP World’s proprietary AI platform, we created a CGI hologram film designed to turn an invisible digital product into a tangible visual experience.
Instead of a conventional software presentation, we imagined the AI platform as a holographic projection appearing inside a real corporate environment — making the technology feel physical, present, and significant.
The film presents the AI platform through a series of photorealistic holographic projections integrated directly into the office environment.
The hologram visualizes the platform in action, demonstrating its capabilities and role within the company’s workflow. Multiple camera angles were created to make the projection feel like a real physical installation rather than a digital overlay.
The result is a seamless combination of live-action footage and CGI, where the boundary between the physical workspace and the digital technology becomes almost invisible.
The key challenge was making the hologram feel genuinely present in the space. We focused on realistic lighting, reflections, transparency, perspective, and interaction with the surrounding environment to create the illusion of a physical holographic display.
The CGI approach allowed us to communicate the platform’s capabilities without relying on a conventional technical demonstration or screen recording.

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