ABOUT

This project transforms a product benefit into a bold, large-scale visual metaphor.
By placing the concept within an urban environment, the video elevates everyday functionality into a striking and memorable CGI experience

CREATIVE IDEA
Set in Dubai, the video features a building with distinctive, textured architecture — visually echoing the complexity of curly hair.
A giant hair straightener enters the scene and glides across the structure, interacting with it as if it were strands of hair.
As it moves, the surface of the building becomes perfectly smooth and refined, dramatically transforming the architecture in real time.
The contrast between the original texture and the final sleek result clearly communicates the product’s core benefit — effortless, high-quality straightening.

insta: @haut_cgi_video
behance: @hautcgi