ABOUT

In collaboration with Rapid Peaks GmbH, we created a fully CGI video designed to introduce a new car model while marking the beginning of the winter sports season.
The project combines automotive elegance with a winter landscape, transforming a simple drive into a visual seasonal greeting.

CREATIVE IDEA
The film unfolds in a vast snowy environment rendered entirely in CGI. A sleek vehicle glides smoothly across the pristine landscape, moving with precision and controlled power.
As the car drives forward, it leaves behind unusual tire tracks in the snow. At first, the marks appear random and abstract, creating curiosity about their pattern.
In the final moment, the camera slowly pulls back to reveal the full composition:
 the tracks form a clear message carved into the snow — “Happy Season.”

insta: @haut_cgi_video
behance: @hautcgi