ABOUT

This project explores the idea of transforming a fashion invitation into a surreal, large-scale urban experience.
Set in Dubai, the film blends iconic architecture with high-fashion aesthetics to create a visually striking and memorable entry point into the world of the brand.

CREATIVE IDEA
The video opens with a dramatic shot of the Burj Khalifa, wrapped in flowing fabric, transforming the landmark into a bold fashion statement.
The sound of heavy footsteps breaks the silence. The camera shifts to reveal a giant mannequin in an elegant outfit, walking confidently through the city.
As it approaches, the mannequin places a large luxury handbag in front of the viewer.
The bag opens to reveal a miniature showroom inside — a refined space filled with blooming magnolia flowers, centered around an invitation to the upcoming fashion collection showcase.

insta: @haut_cgi_video
behance: @hautcgi