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Launching a product today means competing for attention across multiple platforms, formats, and stages of the customer journey.
For this concept project, we developed the HAUT Launch System — a structured content framework that combines Full CGI, FOOH, and Mixed Reality assets into a single launch ecosystem. Instead of relying on one hero video, the system delivers a complete set of launch assets designed to generate awareness, build anticipation, support conversion, and maintain engagement after release.
Created for the beauty industry, the project demonstrates how CGI can be used not only as a production technique, but as a scalable launch strategy.