ABOUT

To celebrate the exclusive launch of Beauty Works at Harrods, we created a cinematic CGI video that transforms a retail announcement into a visual statement of prestige and arrival.

CREATIVE IDEA
The core idea was to portray the brand’s debut not simply as a product release, but as a grand entrance.
Set against the iconic façade of Harrods in London, the campaign introduces a fleet of elegant, brand-embossed vehicles inspired by refined old-money aesthetics.
These vehicles deliver oversized, beautifully designed Beauty Works boxes — turning product distribution into a luxurious spectacle.

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