ABOUT

This project transforms a product feature into a cinematic and unexpected CGI moment.
By placing the story in a realistic roadside setting, the video creates a relatable scenario that quickly evolves into a surprising demonstration.

CREATIVE IDEA
The scene opens with a luxury sports car parked by the roadside, surrounded by a calm natural landscape. A person nearby is talking on the phone, creating a familiar atmosphere.
A large roadside billboard advertising tires stands in the background.
Suddenly, the unexpected happens — a tire rolls out of the billboard, breaking the boundary between advertisement and reality. It lands right on the roof of the car, spinning so hard that the car quickly moves forward.

insta: @haut_cgi_video
behance: @hautcgi