ABOUT

To introduce the new Ecovacs robotic glass cleaner, we developed a playful concept based on the tension between street art and urban cleanliness.

CREATIVE IDEA
The video begins with a graffiti artist spraying paint onto a large glass surface. The moment is interrupted by distant police sirens, forcing the artist to quickly flee the scene, leaving behind his freshly painted graffiti.
A large window cleaning robot appears in the frame. Moving precisely across the surface, it begins to remove the graffiti. The phrase fades until the glass is perfectly clean.
The concept combines urban culture, humor, and product functionality, creating a visually engaging story about technology restoring order—even after the most daring displays of street art.
insta: @haut_cgi_video
behance: @hautcgi