ABOUT

CREATIVE IDEA
The story begins with a familiar urban problem — pigeons leaving a mess across outdoor public spaces.
As the situation escalates, the Ecovacs Ozmo Roller suddenly comes to life.
The device “wakes up” and rolls into the city, moving through the environment with purpose as it tackles stubborn dirt and messy surfaces.
With each movement, dirty areas are transformed into spotless clean spaces, creating satisfying visual transitions that emphasize efficiency and power.
The sequence combines playful storytelling with strong product visualization, building excitement around the Prime Day campaign.