ABOUT
CREATIVE IDEA
The scene unfolds on a city street, centered around a custom installation wall with a large rotating vinyl record embedded in the middle.
In front of it, a minimal living room setup is placed directly in the urban environment — a sofa, chairs, and a coffee table. As the vinyl starts spinning, a rhythmic beat fills the space.
From three docking stations, Ecovacs robot vacuums roll out and begin moving in sync with the music, forming a choreographed sequence.
Their motion feels intentional and coordinated — almost like a dance.
As the robots interact with the environment, their movement triggers unexpected reactions:
a vacuum slides under the sofa — and the sofa begins to bounce and pulse to the beat. The same happens with the chairs and table, creating a playful chain reaction where furniture becomes part of the performance.

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