ABOUT

This project translates the feeling of lightness and comfort into a dynamic CGI experience.
By combining motion and fabric behavior, the video highlights the effortless quality of summer dresses.

CREATIVE IDEA
At the center of the video is a 3D-designed bus, styled in the brand’s colors and featuring a model visual integrated into its surface.
As the bus moves through the city, a flowing 3D dress extends from it, catching the wind and moving freely in space.
The fabric behaves naturally — soft, weightless, and fluid — visually emphasizing the key product feature.
The motion of the bus enhances the effect, turning the dress into a living expression of lightness and comfort.

insta: @haut_cgi_video
behance: @hautcgi