ABOUT

The Sobha Sports Cup features an exclusive partner sporting event featuring football, padel and tennis, positioning it as a prestigious, high-energy event within the Sobha community.

CREATIVE IDEA
The video unfolds against the backdrop of two iconic architectural landmarks: the Sobha building and the Museum of the Future in Dubai.
The urban space between them is activated by sports elements and the dynamic motion of oversized footballs, padel balls, and tennis balls. As they surge through the cityscape, the enlarged balls strike directly in front of the camera and dramatically fragment — breaking apart into multiple balls of their original, standard size.
This transformation enhances the sense of scale and impact, turning the city environment into a high-energy stage for the upcoming event.

insta: @haut_cgi_video
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